Fundraising During a Pandemic
Kelly and I started 2020 optimistic with our fundraising goals. We had a great plan in place to try new fundraising adventures, mixed in with our tried a true fundraising events. Then suddenly, the world closed, COVID hit and like everyone else we were uncertain what things would be like. We kept optimistic, one month turned to two months, two months turned to three and then we realized COVID was not going anywhere. We started to lose our monthly donors and were struck with the reality that our fundraising goals would not be met. At this point we were not sure if Light Up Hope (LUH) would have enough funds through the end of the year. Like most other non-profits we had to think of fundraising events we could hold that were COVID friendly. But as we tried to come up with ideas the rules kept changing. So, we brainstormed ideas that could take place outdoors and thought we would try a virtual fun run. This was something we had never done before, since usually races can cost a lot of money, but with COVID and everything being virtual the cost was considerably less. When we started to market the […]