Fundraising During a Pandemic

Kelly and I started 2020 optimistic with our fundraising goals.  We had a great plan in place to try new fundraising adventures, mixed in with our tried a true fundraising events.   Then suddenly, the world closed, COVID hit and like everyone else we were uncertain what things would be like.  We kept optimistic, one month turned to two months, two months turned to three and then we realized COVID was not going anywhere.  We started to lose our monthly donors and were struck with the reality that our fundraising goals would not be met.  At this point we were not sure if Light Up Hope (LUH) would have enough funds through the end of the year.  Like most other non-profits we had to think of fundraising events we could hold that were COVID friendly.  But as we tried to come up with ideas the rules kept changing.  So, we brainstormed ideas that could take place outdoors and thought we would try a virtual fun run.  This was something we had never done before, since usually races can cost a lot of money, but with COVID and everything being virtual the cost was considerably less. When we started to market the […]

How recurring, monthly donations help Light Up Hope to do its work

Why are recurring monthly donations so important to nonprofits, and how do they help us to do our work? Have you asked the question: Why should I set-up a recurring donation? Can’t I just wait for the annual gala fundraiser or the Christmas giving campaign and make a single, lump-sum donation, then? Because we support students and their families year-round, monthly budgeting is key to effectively running our programs. Receiving donations each month allows us to better plan for both the short-term as well as for the future. If we have a significant number of recurring donations, we do not have to wait for the annual fundraiser in the spring to set goals to maintain our programs at current levels, or even, to expand and strengthen the reach and impact of our work, by: accepting and supporting new K-12 students, informing our high schoolers of available spots in our university program, initiating planned, but as of yet, unfunded, services like the community feeding component of our LIFT program. For example, in the fall, our senior high school students are taking their final term exams for graduation. These students will be waiting for word from us before planning their next steps. […]